Better Mental Health Care
For Your Community
Franchise with Kellen Mental Health
Kellen Mental Health was born from a bold idea: that both clients and clinicians deserve better.
After years of navigating the red tape and burnout of traditional insurance-based systems, we set out to create something different — a high-touch, outcomes-driven model that prioritizes quality, connection, and sustainability.
Now, we’re inviting entrepreneurial, mission-driven partners to help us bring this model to a more communities.
The Need Has Never Been Greater
Demand for mental-health services is skyrocketing and it’s not slowing down:
1 in 5 U.S. adults (23.1% or 59.3 million) experienced mental illness in 2022–a 30% increase since 2008.
Anxiety disorders are the most common mental illness, affecting 19.1% of adults.
In 2023, 29% of adults reported a depression diagnosis, up nearly 10 points since 2015.
17.8% of adults are currently in treatment–the highest level ever recorded.
More people are actively seeking therapy, coaching, and integrative psychiatry–not just for crisis response, but for long-term well-being.
The Kellen Model
A Proven Framework for Growth and Impact
Our practices are designed to maximize outcomes for clients and financial sustainability for owners:
REVENUE POTENTIAL
Locations may generate $600k in annual revenue within 4 years. This is based on part-time clinician staffing and is drawn from real data at our flagship location in Alpharetta, Georgia.
STRONG MARGINS
With the opportunity for healthy EBITDA margins, the model is designed for financial viability and long-term growth.
CLIENT RETENTIONS
The average client may complete 7+ sessions, leading to roughing $1,200 in annual revenue per client-a testament to our client-centered, collaborative care approach.
LOW RISK, LOW COST TO OPERATE
Expenses grow as the practice grows and clinician contractors are paid after they generate revenue. This variable cost model requires minimal payroll, working capital and overhead–a major benefit in the early stages of development.
The Kellen Support Network
You won’t do this alone. As a Kellen franchisee, you’ll join a network of passionate professionals.
CEO
Gleyce Almeida-Farrell, LCSW
Ms. Almeida-Farrell is a Licensed Psychotherapist and has been our CEO in Alpharetta, Georgia since our formation. She also serves as the CEO and founder of Holistic Wellness Practice in Alpharetta, Georgia and has served in that capacity since January, 2019.
Head of Clinical Support
Leigh Fisher, LCSW
Ms. Fisher has served as Head of Clinical Support in Alpharetta, Georgia since our formation. She is a Licensed Psychotherapist and has been with Holistic Wellness Practice in Alpharetta, Georgia since July 2021. Ms. Fisher worked as a primary therapist and group therapist with Pyramid Family Behavioral Healthcare in 2021 and 2022. From 2020 through 2024, Ms. Fisher worked as an individual and group therapist through the Goshen Therapeutic Services in Canton, Georgia.
Head of Systems Training
Morgan E. Dunn, LCSW
Mr. Dunn has served as Head of Systems Training in Alpharetta, Georgia since our formation. He is a Licensed Psychotherapist at Holistic Wellness Practice in Alpharetta, Georgia from April 2023 to the present. From May 2019 through January 2023 he was a senior manager of software development at Invata Intralogistics in Conshohocken, Pennsylvania.
Lead Client Care Coordinator
Karina Headley, LMSW
Ms. Headley has been our Client Care Coordinator in Alpharetta, Georgia since our formation. From February 2025 to the present, she has served as Client Care Coordinator at Holistic Wellness Practice in Alpharetta, Georgia. Prior to February 2025 she was a stay at home mother, but prior to that she worked as a licensed therapist in New York.
Accounting & Business Training Specialist
Timothy (TJ) Turner
Mr. Turner has served as Accounting & Business Training Specialist in Alpharetta, Georgia, since our formation. For the past 15 years, he has been sole proprietor of Turner Accounting Services in Woodstock, Georgia.
Network and Strategy Development
Ryan Farrell
Mr. Farrell has served as Head of Network and Strategy Development in Alpharetta, Georgia since our formation. He is CEO of Method Business Advisory, LLC in Milton, Georgia since April, 2025 and a New Accounts Manager at Trimble, Inc. since 2022 in Westminster, Colorado.
Why Kellen Stands Apart
Not Just Another Mental Health Franchise
Kellen is different–by design. We’ve eliminated the inefficiencies of traditional models to focus on what works:
Expert Clinicians Matched with Ideal Clients
Trained coordinators pair clients with clinicians for stronger outcomes and longer retention.
No Insurance. No headaches.
Private-pay model = no audits, denials, or burnout. Clinicians enjoy flexibility and autonomy.
Premium Brand = Real Leads
Strong SEO and brand reputation drive leads. No free consults — just paid sessions that build trust and value from the start.
Incentivized Compensation = Stronger Retention
Competitive pay and performance-based agreements attract and keep great providers.
Concierge Coordination + Clean Systems
Modern tools and client-centered care ensure a boutique, high-touch experience.
Autonomy with Support
Clinicians practice their way–within a structure that supports growth, compliance, and connection.
Franchise Investment Overview
Not Just Another Mental Health Franchise
Franchise Fee:
$55,000
Royalty Fee:
8% of revenue
Client Coordination
Support:
$30/hour
Is Kellen Right for You?
We’re Looking for Partners Who Align with Our Mission
HANDS-ON LEADERS
- Want to actively run or oversee the practice
- Engaged in operations, team building, and client experience
BACKGROUNDS WE WELCOME
- Mental health clinicians
- Physicians or healthcare professionals
- Investors or entrepreneurs passionate about mental health
- First-time business owners or those growing an existing practice
SHARED VALUES
- Deep commitment to mental health care
- Desire to build strong community connections
- Belief in high-quality, personalized care
FLEXIBLE ENTRY POINTS
- Start a brand-new location
- Convert an existing private practice into a Kellen franchise
Join the Movement Toward Better Mental Health
With the right model, and support, you can be part of the solution–and run a business that truly matters.
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